“Building a story brand- clarify your message so customer will listen” by Donald Miller is a must-read for anyone in marketing or business. In this book, Miller offers a clear framework for crafting a brand narrative that captures the attention of customers and inspires them to take action. Here are 10 takeaways from the book “Building a story brand” with a summary that can help you clarify your brand message and connect with your target audience. Position Your Customer as the Hero The key to effective brand messaging is to position the customer as the hero of the story. Your brand should be the guide that helps the hero overcome…